Our Story

Skin Trust Society

Founded by board-certified dermatologists to promote trust, transparency, and conversation between physicians, consumers, and skin care companies.

Dr. B (real person!) is a dermatologist. She is also a consumer and new mom. The truth is that even dermatologist moms sometimes need diaper wipes, especially when tackling major poops.


Dr. B was frustrated that there wasn’t a reliable medical guide to ‘hypoallergenic’ diaper wipes but decided that all hope was not lost. She took it upon herself (and her medical expertise) to go to the diaper wipe aisle and identify evidence-based ‘hypoallergenic’ brands. However, Dr. B realized that these problems were not unique to diaper wipes and also applied to many cosmetics and non-prescription skin care products. Until the Skin Trust Society was founded, there hasn’t been an unbiased, reliable, physician determined medical standard to evaluate cosmetics!


After many weeks of research and analysis, Dr. B developed the Skin Trust Score and Dermatologist Approved Seal, which is intended to give consumers a simple, yet reliable, way to gauge the safety of products for their skin, as well as to acknowledge brands that strive to produce evidence-based hypoallergenic cosmetics. The Skin Trust Society’s evaluation of products is also unique in that conflicts of interest are minimized by conducting blinded product reviews at no cost to companies. This allows the Skin Trust Society to retain the freedom to provide objective feedback to companies on how they might improve their products.



Consumer cosmetic and beauty care products are not approved or overseen by the Food and Drug Administration. Although many skin care products are marketed as  dermatologist-tested, dermatologist-recommended, or hypoallergenic, the process by which these products are evaluated is not standardized or transparent.

Allergic contact dermatitis (ACD) is an escalating public health concern that affects people in all walks of life – young, old, all races, and both genders. It is an acquired immune reaction that develops with repeated exposure to allergenic ingredients found in cosmetics.

Currently, the term hypoallergenic is defined differently by each skin care company and is not approved or overseen by the FDA. The Skin Trust Society aims to change this by offering the first industry-wide, dermatologist developed definition for the term hypoallergenic. 

The Skin Trust Society evaluates skin care products based on ingredients to determine the allergenic potential and likelihood that a product will sensitize your skin and trigger an allergic skin reaction. Learn more about our process here. 

The best way to avoid ACD is to use hypoallergenic products, as determined by the Skin Trust Society, whenever possible.


Our Initiatives
  • Dermatologist driven education regarding non-prescription skin care, cosmetics, and cosmetic procedures to empower consumers to make informed decisions.
  • Dermatologist developed, ingredient and evidence-based definition for the term hypoallergenic
  • Upon review of all available information, products that surpass our medical standard will be awarded the Skin Trust Society Dermatologist Approved Seal.


See all dermatologist approved skin care products>>